Bait

Is Bait worth watching?

Yes — Bait earns a 81% Celluloid Score. Recommended, created by Riz Ahmed and streaming on Prime Video.

Critics Consensus

An audacious, formally restless satire that skewers fame, race and the Bond machine with lacerating wit — Riz Ahmed packs more ideas into six half-hours than most series manage in a season, and nearly all of them land.

Celluloid Critics Consensus

What is Bait about?

Washed-up actor Shah Latif has spent years fielding polite rejection when the impossible lands in his lap: a final-round audition to play James Bond. Terrified the moment will slip away, he leaks the news to the paparazzi himself — and detonates a culture-war circus he cannot control. Across six razor-edged half-hours, Riz Ahmed folds industry send-up, family comedy and psycho-drama into one accelerating spiral, complete with surreal Bond pastiches and a pig's head, voiced by Patrick Stewart, narrating Shah's self-doubt.